We respect your privacy, and we want you to know how we use the information you provide to us. This privacy policy (“Privacy Policy”) applies to your use of our website located at http://lastfitnessnews.com/ (the “Site”).

Please read this Privacy Policy carefully. By visiting our Site and using our articles and site (“Services”), you agree that your information, including your personal information, will be treated as described in this Privacy Policy, which is also incorporated by the reference into the Terms of Use.

We have adopted this Privacy Policy to explain what information may be collected through the Services, how we and our parents, subsidiaries and affiliates (collectively, “Affiliated Companies”), as well as successors and related companies, use this information, and under what circumstances we may disclose the information to third parties.

Information We Collect

Our Services typically collect two kinds of information about you: (a) information that you provide that personally identifies you; and (b) information that does not personally identify you that we automatically collect when you visit our Services or that you provide us.

(1) Personally Identifiable Information:

Our definition of personally identifiable information includes any information that may be used to specifically identify or contact you, such as your name, address, email address, phone number, etc. As a general policy, we do not automatically collect your personally identifiable information when you visit our Services. In certain circumstances, we may request, allow or otherwise provide you with an opportunity to submit your personally identifiable information in connection with a feature, program promotion, or some other aspect of our Services. For instance, you may: (a) provide your name and email address when posting a comment; (b) provide certain demographic information about you (e.g., age, gender, usage frequency, etc.) when participating in a survey, poll; or (c) send a general comment and/or recommendation on our Services through Contact Us form. Whether you provide this information is your choice; however, in many instances this type of information is required to participate in the particular activity, realize a benefit we may offer, or gain access to certain content on our Services.

(2) Non-Personal Information:

Non-personal information can include certain personally identifiable information that has been de-identified; that is, information that has been rendered anonymous. We obtain non-personal information about you from information that you provide us, either separately or together with your personally identifiable information. We also automatically collect certain non-personal information from you when you access our Services. This information can include, among other things, IP addresses, the type of browser you are using (e.g., Internet Explorer, Firefox, Safari, etc.), the third party website from which your visit originated, the operating system you are using (e.g., Vista, Windows XP, Mac OS, etc.), the domain name of your Internet service provider (e.g., America Online, NetZero, etc.), the search terms you use on our Services, the specific web pages you visit, and the duration of your visits.

(3) Device Location Information:

We may collect different types of information about your location, including general information such as IP address or zip code and more specific information such as the GPS-based functionality used to access the Services. We may use that information to customize the Services with location-based information, advertising, and features.

How We Use The Information Collected

(1) Personally Identifiable Information:

The personally identifiable information you submit to us is generally used to carry out your requests, respond to your inquiries, better serve you, or in other ways naturally associated with the circumstances in which you provided the information. We may also use this information to later contact you for a variety of reasons, such as customer service, providing you promotional information for our products or those of our Affiliated Companies, or to communicate with you about content or other information you have posted or shared with us via our Services.

(2) Non-Personal Information:

We use non-personal information in a variety of ways, including helping analyze site traffic, understand customer needs and trends, carry out targeted promotional activities, and to improve our services. We may use your non-personal information by itself or aggregate it with information we have obtained from others. We may share your non-personal information with our Affiliated Companies and third parties to achieve these objectives and others, but remember that aggregate information is anonymous information that is not intended to personally identify you.

(3) IP Addresses:

An IP address is a number that is automatically assigned to your computer whenever you are surfing the Internet. Web servers (computers that “serve up” web pages) automatically identify your computer by its IP address. When visitors request pages from our Services, our servers typically log their IP addresses. We collect IP addresses for purposes of system administration, to report non-personal aggregate information to others, and to track the use of our Services. IP addresses are considered non-personal information and may also be shared as provided above. It is not our practice to link IP addresses to anything personally identifiable; that is, the visitor’s session will be logged, but the visitor remains anonymous to us. However, we reserve the right to use IP addresses to identify a visitor when we feel it is necessary to enforce compliance with our Services’ rules or to: (a) fulfill a government request; (b) conform with the requirements of the law or legal process; (c) protect or defend our legal rights or property, our Services, or other users; or (d) in an emergency to protect the health and safety of our Services’ users or the general public.

(4) Cookies, etc.:

“Cookies” are small text files from a website that are stored on your hard drive. These text files make using our Services more convenient by, among other things, saving your passwords and preferences for you. Cookies themselves do not typically contain any personally identifiable information. We may analyze the information derived from these cookies and other technological tools we employ (such as clear gifs/web beacons) and match this information with data provided by you or another party. We may provide our analysis and certain non-personal information to third parties (who may, in turn, use this information to provide advertisements tailored to your interests), but this will not involve disclosing any of your personally identifiable information. Please note that advertisers that serve advertisements on our Services and third-party content providers that serve content on our Services may also use their own cookies and other technological tools which are subject to such advertiser’s and/or content provider’s privacy policies, not this Privacy Policy.

When using one of our mobile applications, you may receive tailored in-application advertisements. Each operating system, Android for Android devices, iOS for Apple phones, and Windows for Microsoft devices provides its own instructions on how to prevent the delivery of tailored in-application advertisements. Review the support materials and/or the privacy settings for the respective operating systems in order to opt-out of tailored in-application advertisements. For any other devices and/or operating systems, visit the privacy settings for the applicable device or contact the applicable platform operator.

(5) Email Communications:

If you send us an email with questions or comments, we may use your personally identifiable information to respond to your questions or comments, and we may save your questions or comments for future reference. For security reasons, we do not recommend that you send non-public personal information, such as passwords, social security numbers, or bank account information, to us by email. In certain instances, we may provide you with the option to set your preferences for receiving email communications from us; that is, agree to some communications but not others. You may “opt out” of receiving future commercial email communications from us by following the instructions at the bottom of most commercial emails we send, or as provided below; provided, however, we reserve the right to send you transactional emails such as customer service communications.

 Security, Retention and Storage of Information:

We use commercially reasonable procedures to protect the personally-identifying information that we collect. No security system is impenetrable, however. We cannot guarantee the security of our databases, nor can we guarantee that information you supply won’t be intercepted while being transmitted to us over the Internet.

 Children:

The features, programs, promotions and other aspects of our Services requiring the submission of personally identifiable information are not intended for anyone under 18 years of age. We do not knowingly collect personally identifiable information from children under the age of 13. A parent or guardian of a child under the age of 13 may review and request deletion of such child’s personally identifiable information as well as prohibit the use thereof.

Other Sites/Links:

Our Services may link to or contain links to other third-party websites that we do not control or maintain, such as in connection with purchasing products referenced on our Services and banner advertisements. We are not responsible for the privacy practices employed by any third-party website. We encourage you to note when you leave our Services and to read the privacy statements of all third-party websites before submitting any personally identifiable information.

 Changes to this Privacy Policy

We may amend this Privacy Policy from time to time. If we make material changes in the way we collect, use, and/or share your Personal Data, we may notify you by sending you an e-mail to the last e-mail address you provided to us, by writing to your last known postal address and/or by prominently posting notice of the changes on our sites. Any material changes to this Privacy Policy will be effective thirty (30) calendar days following our posting of notice of the changes on our sites.

These changes will be effective immediately for new users of our services.

Please note that at all times you are responsible for updating your Personal Data to provide us with your most current e-mail and postal address. In the event that the last e-mail or postal address that you have provided us is not valid, or for any reason is not capable of delivering to you the notice described above, our dispatch of the e-mail or letter containing such notice will nonetheless constitute effective notice of the changes described in the notice. In any event, changes to this Privacy Policy may affect our use of Personal Data that you provided us prior to our notification to you of the changes. If you do not wish to permit changes in our use of your Personal Data, you must notify us prior to the effective date of the changes that you wish to deactivate your account with us.

Questions about our Privacy Policy

If you have any further questions or concerns about our privacy policies and use of personal information, please send them to info@lastfitnessnews.com.

This Privacy Policy was last revised in August 2016.